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CIG Cash In On Inventions, 2E (Complete Idiot's Guide to) Paperback – June 1, 2010

by Richard C. Levy (Author)

3.7 36 ratings

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Patent applications are booming!
Innovative strategies to market inventive products.

The Complete Idiot's Guide(r) to Cashing In On Your Inventions, Second Edition covers every aspect of the inventing process from concept to market- and this new edition offers more in-depth coverage of the development process, prototyping and manufacturing helping readers identify how to go about turning their ideas into something tangible that they can market.

Written by the co-developer of the Furby and over 200 other products
Features information on how to protect inventions
How to find companies interested in buying or licensing inventions

Editorial Reviews

Review

"Richard Levy is a generous guy...shares his secrets here for developing and exploiting (in the best sense of the word) one's creative endeavors. The author's generosity and delight is infectious as he guides the reader through the steps required to protect one's rights while simultaneously seeking financing, recognition, and other support. Beyond his words of wisdom, the sagacious inventor provides an array of forms and other tools so that neophytes needn't reinvent the wheel when they aspire to monetize their inspirations."
-Richard Pachter, The Miami Herald

"Inventing is easy if your brain is wired that way. Developing inventions into real products also isn't rocket science if you know how. Converting inventions into licenses that'll turn into real products, protecting your work, making the cash register ring... now that's the hard part. No one is better at doing all of these things than Richard Levy whose track record for inventing and licensing successful toys and games is a mile long. What's more, he has an uncanny knack for describing all facets of the whole process in books that really teach. This current one is no exception. Go get it."
-Ralph H. Baer, father of the console video game industry, inventor of SIMON and many other toys and games, the 2010 Inductee in the Inventor's Hall of Fame, and the 2004 Winner of the National Medal of Technology. He is president of R.H. Baer Consultants.

About the Author

Richard C. Levy, simply put, is a marketing genius with a flair for invention. In the past twenty years, he has licensed over 125 products including Furby®, and the best-selling game “Men Are From Mars, Women Are From Venus.” Richard holds more than 30 patents. This is his twelfth book. He was profiled on Discovery Channel’s Invention series, and in interviews with The New York Times, and The Washington Post. An MIT Inventor-of-the-Week, Richard has spoken at Wharton’s Entrepreneurship Conference, IBM, and the USPTO’s Independent Inventors Conference, among other engagements. His products have generated over $1 billion in combined retail sales.

Product details

Publisher ‏ : ‎ Alpha; 2nd edition (June 1, 2010)
Language ‏ : ‎ English
Paperback ‏ : ‎ 400 pages
ISBN-10 ‏ : ‎ 161564007X
ISBN-13 ‏ : ‎ 978-1615640072
Item Weight ‏ : ‎ 1.3 pounds
Dimensions ‏ : ‎ 7.25 x 1 x 9 inches

Best Sellers Rank: #2,745,079 in Books (See Top 100 in Books)
- #657 in Engineering Patents & Inventions
- #12,353 in Marketing (Books)
- #15,951 in Entrepreneurship (Books)

Customer Reviews:
3.7 36 ratings

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Richard C. Levy

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Richard C. Levy, president, Richard C. Levy & Associates, LLC, specializes in the invention, product development, design and licensing of original concepts. In business for more than for 40 years, RCL&A's licensed products include one of the best-known and successful toys of all time, Furby (Hasbro), the interactive, animatronic creature that has sold more than 70 million units globally.

Among his many games are BrainBolt Genius (Educational Insights), Adverteasing (Cadaco), Men are From Mars, Women are From Venus (Mattel) and Chicken Soup for the Soul (Cardinal), the latter two based upon best-selling literary properties.

RCL&A's licensees range from Hasbro and Mattel to General Foods and P&G.

The critically acclaimed "The Complete Idiot's Guide to Cashing In on Your Inventions" (2nd Edition) and "The Toy and Game Inventor's Handbook" (3nd Edition) are Richard's eleventh and twelfth books, respectively.

Richard served two consecutive terms on the board of Intellectual Property Owners. He is listed in Who's Who in Entertainment, has been profiled by Kiplinger's Personal Finance, New York Times, Washington Post, Inventor's Digest, and Discovery Channel's "Invention" series. Richard received the Small Business Administration's Innovation Award.

Lectures: Licensing Executives Society, National Inventor's Day, National Science Foundation's Conference on Industrial Science and Technological Innovation, IBM's Inventor Dinner, The Learning Annex (12 city tour), Wharton's Entrepreneurship Conference, the University of Maryland's Robert H. Smith School of Business, Shidler College of Business at the University of Hawaii, Toy Industry Association seminars and USPTO events among other speeches.

Richard is married to Sheryl S. Levy, his soulmate and business partner, CFO of RCL&A, and co-inventor of many board games. The couple co-authored "Plane Talk: The Consumer Air Travel Guide". Their daughter, Bettie, is an executive in the music industry. Bettie invented her first board game, Here Comes the Bride, at age 6.

Toy Book Power Kid Podcast, 2021: https://toybook.com/richard-levy-power-kid-podcast/

MoJo Nation Q&A, 2020: https://mojo-nation.com/legendary-industry-veteran-richard-c-levy-furby-creative-kryptonite-biggest-risk-not-taking-risk/

Customer reviews

3.7 out of 5

36 global ratings

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Patricia Bell

Another home run hit from one of the Best.

Reviewed in the United States on June 9, 2010

Verified Purchase

What an inspiring book for anyone with an idea. Everyone gets an idea now and then but we need to know how to take it to the next level. Who better to teach than the best. Richard has hit another home run with this
new book. Inspiring for everyone.

7 people found this helpful

Helpful

Sarah Whitson

My boyfriend says this was a great help!

Reviewed in the United States on February 18, 2013

Verified Purchase

I bought this for my boyfriend for Christmas because he is always coming up with great ideas for new products but never does anything about it. He said the book was very informative and had a lot of great reference materials. He still hasn't gone beyond "the idea" with regard to his inventions, but I don't think it has anything to do with the book.

3 people found this helpful

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Jim R

Two Stars

Reviewed in the United States on July 4, 2014

Verified Purchase

I think I was idiot for purchasing this.

Helpful

Bruce H. Dunson

A valuable addition to every inventors library.

Reviewed in the United States on June 8, 2010

Verified Purchase

This book is an honest, insightful, incisive look at a tough business. I bought 15 copies for my robotics R&D team at TRACLabs. this book should be read by anyone with an idea and the American dream.

Bruce H. Dunson, Phd
Chairman of the Board
TRACLabs, Inc.

11 people found this helpful

Helpful

Brittney

Bull

Reviewed in the United States on February 22, 2014

Verified Purchase

This was a waste of time and money. its filled with nothing but fluff and useless facts. What is useful is buried so deep under all the stupid stuff you fall asleep trying to find it. I personally don't see how this is helpful to anyone. Unless of course you like reading the same information over and over, quotes, and random facts that won't in any way help you achieve your goal. Most useful information was not to use an invention help company which I already knew so thanks for nothing.

3 people found this helpful

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C. Kramer

Purchased for my Brother.

Reviewed in the United States on July 24, 2011

Verified Purchase

He received this book on time. He is now reading it because he has an invention that he's trying to educate himself on as well as how to patent it "affordably." So far he likes the book. :)

One person found this helpful

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camille j. banks

It's good if you are trying to make toys.

Reviewed in the United States on January 2, 2013

Verified Purchase

It's good if you are trying to get toys made. Some good information. Can be helpful, if that's what you are pursuing.

2 people found this helpful

Helpful

Nate S.